| Fuente | Tipo | Revenue | % Total | Ordenes | |
|---|---|---|---|---|---|
| Organic (Google Search) | ORGANIC | $103,831 | 58.3% | 11 | |
| Direct | DIRECT | $19,337 | 10.9% | 1 | |
| Google Ads | PAID | $14,300 | 8.0% | 4 | |
| Klaviyo (Email) | $12,648 | 7.1% | 2 | ||
| Etiqueta | OTHER | $11,100 | 6.2% | 0.3 | |
| Facebook Ads | PAID | $6,644 | 3.7% | 4 | |
| Non-attributed | N/A | $5,999 | 3.4% | 1 | |
| HP / Website / Kueski | OTHER | $4,361 | 2.4% | 1.6 |
| Campaign ID | Revenue | Ordenes |
|---|---|---|
| 23724005469 | $5,434 | 2.8 |
| 23731813103 | $4,478 | 0.5 |
| 23731812701 | $4,387 | 0.8 |
$14,300 total — Google Ads genera el 68% del revenue paid. Campaign 23724005469 (posiblemente Search/Shopping) lidera con mayor volumen de ordenes.
| Campaign ID | Revenue | Ordenes |
|---|---|---|
| 120243091845300185 | $4,396 | 2.5 |
| 120243781932930185 | $2,248 | 1.5 |
$6,644 total — Facebook Ads contribuye solo 3.7% del revenue total. Sin embargo, en First Click sube a 4.0%, indicando que FB sirve mas como canal de descubrimiento.
El 88% del revenue se atribuye a canales organicos/directos. Esto no necesariamente significa que las campanas paid no funcionan — puede haber fugas de atribucion:
Klaviyo (email) genera $12,648 (7.1%) en Last Platform Click pero sube a $35,397 (19.9%) en Full Last Click.
Antes de escalar budget paid, hay que asegurar que la atribucion sea correcta:
El Lunes genera $65,318 (36.6%) del revenue total con 6 ordenes. El martes le sigue con $50,196.